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Todd Irwin
De-Positioning

What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today'…

sofort lieferbar
Buch
Aktueller Preis: EUR 14,26

Claude Diderich
Design Thinking for Strategy

Future of Business and Finance

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to cra…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 85,33

Markku Vierula
Find Your Market-Oriented Competitive Advantage

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and produ…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 49,78

Renee Mauborgne, W. Chan Kim
Blue Ocean Strategy, Enhanced Edition

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million …

lieferbar ab 18.8.2026.
Buch
Aktueller Preis: EUR 33,50

Jean Tirole, Josh Lerner
Rethinking Innovation

How corporations have increasingly embraced the sharing of knowledge as a competitive strategyInnovation is more important than ever, yet breakthroughs are becoming harder to achieve. Modern technologies,…

lieferbar ab 8.12.2026.
Buch
Aktueller Preis: EUR 51,15
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